back
ground
Tubbãk is a project that aims to learn about the ancestral uses of tobacco. It seeks to teach people about its benefits , and break paradigms about the plant. They offer a variety of alternative products mixed with medicinal herbs to take advantage of their properties for healing purposes.
The identity design takes inspiration from the Mayan codex; mayans were the first people to smoke the tobacco leaf and use it as a tool and for medicinal purposes.
Their writing is made up of logograms complemented by a set of syllabic glyphs. Both the logo and the icons retain their characteristic thick strokes and round corners.
Date
2021
Design
ICONS
LOGO
BRANDING
The logotype
and the colors
The logo mimics structure of the Mayan glyphs. Your characters are placed in a column one after another. Despite its handcrafted shape, it does not lose its seriousness, due to its rectangular shape it remains strong.
For the palette i chose neutral and clean colors, representing impartiality in the search for knowledge. The gold looks for the relationship with the ancestral.
F
two
F
two
F
two
H
AND
X
:
0
5
0
5
0
7
H
AND
X
:
4
B.
4
B.
4
B.
H
AND
X
:
OR
L
D
G
OR
L
D
P
TO
N
T
OR
N
AND
:
archetype
wise
The wise brand personality has as its main characteristic the interest in the search for knowledge.
He avoids ambiguity and misinformation, which is why he often instructs and teaches his clients in an interesting and mystical way.
